Surface interviewing means you don’t fully dive in with questioning this individual. You meet your candidate; they seem nice, and you never get around to fully understanding what makes them tick, their career goals, background, and accomplishments.

Candidates will remember how they were treated during the interview process, and this will impact your reputation, your company’s reputation, and your ability to hire top talent in the future.

Your role as an interviewer has a direct impact on each person you meet. Some candidates will be at a crossroad in their lives. Some candidates may want to make a career move. Others not so much. Some, through displacement or termination, have been placed in a position in which they are forced to make a change. We have all been there, whether through our own choice or the choice of someone else. We are forced into making a change, and change can be scary.